Zijie Li

China / ON STAGE


London College of Fashion



This collection mainly stick on Chinese teen identity and spirit. More specifically about Chinese subculture group Rock & Roll culture in 1990s era. The garments type will be ranging between tailoring jacket /trouser, leather works products /wearable products, denim products /wearable products and tank t-shirt.

It will be a London based brand also acrossing with the Chinese manufacturers in Shanghai and Guangzhou.

Two collection a year is the general , spring summer and fall winter is the basic season.
This brand will be really focus on the teenage group, mostly the young people who have vintage taste around 80s -90s , and more into the rock culture, not only the Chinese history rock but also the 60 years of rock culture around the world.