Alice Ercoli
SCHOOL
INSTAGRAM PROFILE
instagram.com/alice.ercolii/
ABOUT ALICE:
I am Alice, I am 23 years old and I come from Rome. I have just graduated in February from the Accademia Costume e Moda in the Fashion Design program. Over the last 6 months, I had the possibility to create my own collection of accessories and to showcase it in a fashion show organised by my university on March 16th.
My passion for fashion has always driven me to want to be part of this industry. I have always been attracted to this world because fashion provides the opportunity to express one’s own creativity and ideas. Now that I have completed this bachelor's degree, I would like to start working in a company to gain experience and, in the future, I would like to create my own brand.
ABOUT ALICE's COLLECTION:
This collection of women's leather goods and footwear starts from a personal reflection on the theme of identity, considering it through three areas: cosmetics, fashion and accessories, and packaging design. These three areas are different from each other but still share similarities in their ways of expressing or narrating stories about an individual's or a product's personality.
Fashion, cosmetics and packaging can give voice to a personality; fashion does so through clothing and accessories, which can imbue an individual with more or less character; cosmetics through makeup, which conceals flaws and amplifies virtues, also impacting self-expression and self-esteem.
Both fashion and cosmetics, as well as packaging, have significant social value. Packaging, through its material forms and colors, can evoke sensations and convey a sense of brand identity.
The research begins with a study on the shapes of cosmetic packaging and on the interlocking mechanisms that can be obtained from these packages, which recall, in some details, the products of the collection. The intersections forming the packaging are also present in children's games, the so-called "puzzles," which are made up of different units that fit together.
Each individual piece has its own identity and it helps to compose the puzzle. Its feature is the distinctive element of these accessories and it is present in the form of craftsmanship. The graphics remind to 1960s/1970s fashion and they feature circular forms found in fashion and cosmetics.
They also resemble the rounded shapes found in puzzles. Among the materials used, there are smooth calf leathers. The color palette consists of bright colors, such as fuchsia or mint green, and more neutral tones. The diversity of the colors reflects the concept of the personality one wants to express.