Name

Fernanda Bueno

Country

Belo Horizonte, BRAZIL

Photo credits

Photographer: Vinícius Portugal 

Model: Romanov and Dalton Melo

Category
24th Edition, Finalists
Tags
24th Edition, Belo Horizonte, Brazil, Fernanda Bueno, Universidade FUMEC
About This Project

Fernanda Bueno is a new, recently graduated Brazilian fashion designer. Passionate about all forms of art since childhood, she – mostly due to her family’s pressure – had to dally with other life paths such as Law School and Interior Design, but made the decision to leave that behind when she finally found fashion and knew it was her true calling.

At the young age of 24, she has attended, apart from fashion college, many fashion courses over the years, including a Fashion Image and Styling course at Istituto Marangoni in London, UK, in 2014.

Kilt Cult is a collection developed as a result of Fernanda’s curiosity. She wanted to understand why it was becoming increasingly common for men and women to seek clothes destined to the opposite gender and through research she transformed this social behavior into FEMMAN, a brand which goes beyond the issue of gender and defies many of society’s deep-rooted stereotypes. Kilt Cult became the first collection of the brand.

Last year, Fernanda won the Objeto Brasil International Award for design excellence and the renowned Brazilians To Be competition, coordinated by the Brazilian Fashion Industry Internationalization Program (TexBrasil), whose goal is discovering, accelerating and promoting fashion brands with great potential and a global perspective.

In January 2017 the brand FEMMAN and Kilt Cult were featured in Harper’s Bazaar Brasil in the essay “Visão do Futuro” about Brazil’s most promising fashion designers. In April 2017, Kilt Cult received the Gold prize in A’Design Internation Award 2017.
FEMMAN and Kilt Cult have the purpose of emancipating its wearers from the claustrophobia of contemporary society’s self-imposed confinement. Out-of-the-norm aesthetics, created through vibrant colors, remarkable prints and genderless modeling, as well the visual deconstruction of the kilt and the tartan, allow Kilt Cult to bring forth its underlying meanings. The kilt also serves as a representation of individuality, differing, however, from its historic purpose of indicating a group’s identify − in Kilt Cult it is meant to reinforce the importance of an individual’s own particular emotions and identity to the detriment of what the collective mind considers appropriate.

The designer’s greatest inspiration is the diversity of human beings. She strives to design clothes which emphasize her belief in a free fashion and this is the substance she has poured into her brand. As far as she is concerned, clothes have no gender, no age, no race, no limitations at all, so people should be truly free to choose what they wish to wear.
Fernanda believes, most of all, in fashion as a powerful way to send a message through beauty. For her, the meaning of Kilt Cult is saying no to standardization and welcoming with open arms the idea of being whoever you want to be.