Eleana Burrows



24th Edition, Finalists
24th Edition, Eleana Burrows, UK, University of the West of England
About This Project

I am from Reading and have studied for the last 3 years at the University of the West of England, Bristol.

During my second year of study I was fortunate enough to be selected to take part in the Fashion Awareness Direct show at London Fashion Week 2016, showcasing a capsule collection utilising an old family sail.

I have been a keen sailor since childhood, I try to build a relationship between the water and any project that I embark upon. This body of work was developed into a portfolio used in the application of the Anne Tyrrell Design Award in which I received the 2nd place.

Towards the end of my second year of study I developed an appreciation for technical knitwear, this lead to the participation and success in the Worshipful Company of Framework Knitters Award.

Dieter Rams’ ten principles of good design has supported my approach to designing. I like to focus on fine details, aspects of a garment that are not always the centre of attention and making them beautifully considered.

I have enjoyed composing pieces that play with shape purely by using a range of yarns and techniques and find the freedom of the garment changing shape incredibly inspiring. When developing this collection, the concept of shape change within a garment was initially inspired by vintage submariner diving attire, again addressing my love for the water.

I intend to tell a story when creating any collection, initial exploration drawings can sometimes become final embroidery placements or prints.

For this reason complete transparency from design to final outcome has always been very important to me, I aim for someone to be able to touch and wear a garment and recognise the processes involved in its evolution.