ABOUT THIS PROJECT
Juha Vehmaanperä is a Finnish fashion designer studying in Aalto-University. He specializes in handmade knitwear mixed with functional sportswear fabrics and industrially made knitted jacquards. His aesthetic is defined by bold colors, prints and textures. Fashion is often afraid of things that look too homemade and crafty. To me that's really what makes the clothes special and valuable. There is a long but dying history of people making clothes for their family and relatives with methods that are available at home. My grandmother used to make knitted sweaters for me when I was younger.
I used to love those sweaters because they were made for me one stitch at a time by someone special in my life. I want to capture the same feeling in my collection Mascuclinically tested. The collection is a reminder that gender doesn't define our personal preferences of self-expression. In society masculinity is often defined by straight male culture. It is not seen as an attribute for gay people because homosexuals are described to be more feminine than straight males.
In a male-dominated world the word feminine is seen as submissive, weak and sensitive whereas masculine is dominant and insensitive. Mascuclinically tested is a satirical collection of the masculine stereotype